The Strategic Way to Lower Your Home’s Price

Need to lower the price of your home? Here’s how to do it.

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If you’ve decided to lower the price of your home, by how much do you reduce it? The answer depends.

If you’re in a non-luxury price range, a drop of about $5,000 is a good place to start. This is significant enough to attract buyers’ attention. Anything less than that won’t make much of a difference. Remember, though, to make sure the price drop lands the new price between the major $25,000 price points ($525,000, $550,000, $575,000, etc.). 
It’s better to be preemptive and make a price reduction now so buyers see the value and don’t come in even lower.
If you’re in a luxury price range (upwards of $1 million and $2 million), your price drop should be  $25,000, $50,000, $75,000, or even $100,000. This may seem like a lot, but the alternative—sitting on the market for even longer, waiting for a buyer who will probably make a lowball offer—is worse. It’s better to be preemptive and make a price reduction now so buyers see the value and don’t come in even lower.

As always, if you have questions about this or any other real estate topic, don’t hesitate to reach out to me. I’d love to speak with you.


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