Photography Mistakes That Can Ruin a Home Sale

Selling your home requires a lot of attention to detail. One area that often gets overlooked is photography, but it’s essential to selling for the most money possible.

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The market continues to be hot in Denver. With so many people out there trying to sell their home for top dollar, I wanted to give you some advice on how you can better accomplish your goals in this market. 

One of the biggest areas we see mistakes from sellers in is with the pictures they put on their home’s online listing. I was recently listening to a Tim Ferriss podcast where he was talking about how the No. 1 thing you need to do as an author is have a good book cover. 

That lesson translates to real estate through online photos. Your home’s sale isn’t all based on its location and features. When it comes down to it, those are going to be the most important factors, but its online photos play a role as well.

Here are some things you should most certainly avoid when choosing and taking your home’s online photographs: 

1. A lack of photos of the neighborhood and surrounding area
2. Lack of a photo of the front of the house
3. Lack of a photo of the backyard or area directly behind the home
4. Photos that aren’t in chronological order (front door, entryway, kitchen, bedrooms, basement)
5. Photos that are too dark
6. Photos that are too bright
7. Photos that are too low of quality
8. Dirty, messy, or cluttered rooms

A big takeaway here is that the more you leave out, the more buyers are going to wonder if you are hiding something. Don’t hide anything and make sure you get good, high-quality, well-lit photos of every area of your home.

The key is to eliminate the negatives above and transform your house into a presentable home that can be looked at quickly and easily by buyers when they are browsing through listings. Video is a new frontier, but an increasingly important part of this process as well. 

The more showings you get, the more offers you will receive.

The deal killers can start early on if the photos of your home online aren’t attractive enough to buyers. The more buyers you can attract, the more showings you will get. The more showings you get, the more offers you will receive.

If you have any questions for us or need a recommendation for a good home photographer, give us a call or send us an email. We look forward to hearing from you.

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